Dr‎.‎ Natasha Evers is Lecturer of Marketing at the J‎.‎E‎.‎ Cairnes School of Business and Economics at the National University of Ireland‎,‎ Galway ‎(‎NUIG‎)‎‎.‎ Her research and teaching interests include international entrepreneurship‎,‎ international marketing strategies of SMEs and the commercialization of innovation in new firms‎.‎ She has published in international journals such as Journal of International Marketing‎,‎ International Marketing Review‎,‎ Entrepreneurship and Regional Development‎,‎ Journal of International Entrepreneurship‎,‎ the International Journal of Entrepreneurship and Innovation Management‎,‎ the Journal of Innovative Marketing and the Journal of Small Business & Enterprise Development‎.‎ Dr‎.‎ James Cunningham is the Director of the Whitaker Institute at NUI Galway and is a senior lecturer in strategic management at the J‎.‎E‎.‎ Cairnes School of Business and Economics‎,‎ NUI Galway‎.‎ His research and teaching intersects the fields of strategic management‎,‎ innovation and entrepreneurship‎.‎ His core research interests focus on principal investigators‎,‎ university research commercialisation‎,‎ technology transfer offices strategy process‎,‎ entrepreneurial universities‎,‎ technology entrepreneurs new venture formation and academic entrepreneurship‎.‎ His published in journals such as Long Range Planning‎,‎ Journal of Technology Transfer‎,‎ Business Strategy Review and he is an Editorial Board member of the Journal of Technology Transfer‎.‎ Awards for this research include five best paper awards as well as national and international awards for case writing‎.‎ Dr‎.‎ Thomas Hoholm is Associate Professor at the BI Norwegian Business School in Oslo‎,‎ Norway‎.‎ He is teaching entrepreneurship and innovation management‎,‎ particularly focusing on entrepreneurial management‎,‎ entrepreneurial growth‎,‎ and the management of innovation in firms and industrial networks‎.‎ He has been a visiting researcher at Lancaster University Management School and at UC Berkeley dept of Sociology‎.‎ He has published in journals such as Human Relations‎,‎ Management Learning‎,‎ European Journal of Innovation Management‎,‎ and Industrial Marketing Management‎.‎ His book ‎"‎The Contrary Forces of Innovation‎:‎ An Ethnography of Innovation in the Food Industry‎"‎ was published by Palgrave Macmillan in 2011‎.‎