Everyone knows a Swatch when they see one‎.‎‎ There's clearly something that makes Swatch different from every other watch brand‎.‎ The look‎,‎ the colours‎,‎ the plastic‎,‎ the design‎,‎ perhaps‎,‎ or the fact that its Swiss made and versatile enough to be worn with almost anything‎.‎

There are Swatch watches for people of all ages‎,‎ and a Swatch for every occasion‎.‎But there's more to Swatch than market coverage‎.‎ Swatch is an attitude‎,‎ an approach to life‎,‎ a way of seeing‎.‎The sight of a Swatch excites emotion‎.‎Wearing one is a way to communicate‎,‎ to speak without speaking‎.‎Heart to heart‎.‎