Everyone knows a Swatch when they see one‎.‎ There’s clearly something that makes Swatch different from every other watch brand‎.‎ What is it‎?‎ The look‎,‎ the colors‎,‎ the plastic‎,‎ the design‎,‎ perhaps‎,‎ or the fact that it’s Swiss made and versatile enough to be worn with almost anything‎.‎ There are Swatch watches for people of all ages‎,‎ and a Swatch for every occasion‎.‎ But there’s more to Swatch than market coverage‎.‎ Swatch is an attitude‎,‎ an approach to life‎,‎ a way of seeing‎.‎ The sight of a Swatch excites emotion‎.‎ Wearing one is a way to communicate‎,‎ to speak without speaking‎.‎