People starting out in business tend to seek step‎-by‎-step formulas or rules‎,‎ but in reality there are no magic bullets‎.‎ Rather‎,‎ says veteran company‎-builder Norm Brodsky‎,‎ there‎'‎s a mentality that helps street‎-smart entrepreneurs solve problems and pursue opportunities as they arise‎.‎ Brodsky shares his hard‎-earned wisdom every month in ‎"‎Inc‎.‎‎"‎ magazine‎,‎ in the hugely popular ‎"‎Street Smarts‎"‎ column he cowrites with Bo Burlingham‎.‎ Now they‎'‎ve adapted their best advice into a comprehensive guide for anyone running a small business‎.‎