THE STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION‎,‎ 2e‎,‎ International Edition explores the fundamental connections linking core business strategy‎,‎ technology‎,‎ and innovation‎.‎ The book illustrates how these functions intertwine to play a central role in process layout‎,‎ systems‎,‎ structural design‎,‎ and product development‎,‎ as well as supporting an organization‎'‎s overall success‎.‎ An integrated approach and reader‎-friendly style make the material accessible for readers of all backgrounds‎,‎ and the book strikes an ideal balance between essential business theory and extensive practical insights and real‎-world applications‎.‎ In addition‎,‎ the Second Edition has been thoroughly updated to incorporate the latest trends and research‎,‎ abundant current examples and cases‎,‎ and a useful set of new tools you can use to support effective strategic decision‎-making‎.‎

• Author‎:‎ Garry D‎.‎ Bruton‎,‎ Margaret A‎.‎ White
• Publisher‎:‎ South‎-Western
• ISBN‎:‎ 9780538481731