This package contains Barney‎,‎ Strategic Management and Competitive Advantage‎:‎ Concepts 5e and access to MyManagementLab‎.‎ Important information for students‎:‎ You need both an access code and a course ID to access MyManagementLab‎.‎ Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system‎.‎ For courses in strategy and strategic management‎.‎ Core strategic management concepts without the excess‎.‎ Just the essentials‎,‎ Strategic Management and Competitive Advantage‎:‎Concepts strips out excess by only presenting material that answers the question‎:‎ does this concept help students analyze real business situations‎?‎ This carefully crafted approach provides students with all the tools necessary for strategic analysis‎.‎ MyManagementLab for Strategic Management and Competitive Advantage‎:‎ Concepts is a total learning package‎.‎ MyManagementLab is an online homework‎,‎ tutorial‎,‎ and assessment program that truly engages students in learning‎.‎ It helps students better prepare for class‎,‎ quizzes‎,‎ and exams‎-resulting in better performance in the course‎-and provides educators a dynamic set of tools for gauging individual and class progress‎.‎ This program will provide a better teaching and learning experience‎-for you and your students‎.‎ Here‎'‎s how‎:‎ *Improve Results with MyManagementLab‎:‎ MyManagementLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning‎.‎ *Help Students Develop Critical Thinking Skills‎:‎ Proven pedagogy geared towards ensuring students grasp the concepts‎.‎ *Present Specific Issues in a Flexible Format‎:‎ Each chapter has four short sections that present specific issues in more depth‎,‎ allowing the professor and the student to adapt the text to their particular needs‎.‎ Find out more at www‎.‎MyManagementLab‎.‎com‎.‎