For courses in strategy and strategic management‎.‎ Core strategic management concepts without the excess‎.‎ Just the essentials‎,‎ Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question‎:‎ does this concept help students analyze real business situations‎?‎ This carefully crafted approach provides students with all the tools necessary for strategic analysis‎.‎ MyManagementLab for Strategic Management is a total learning package‎.‎ MyManagementLab is an online homework‎,‎ tutorial‎,‎ and assessment program that truly engages students in learning‎.‎ It helps students better prepare for class‎,‎ quizzes‎,‎ and exams‎-resulting in better performance in the course‎-and provides educators a dynamic set of tools for gauging individual and class progress‎.‎ Please note that the product you are purchasing does not include MyManagementLabLab‎.‎ MyManagementLabLab Join over 11 million students benefiting from Pearson MyLabs‎.‎ This title can be supported by MyManagementLabLab‎,‎ an online homework and tutorial system designed to test and build your understanding‎.‎ Would you like to use the power of MyManagementLabLab to accelerate your learning‎?‎ You need both an access card and a course ID to access MyManagementLabLab‎.‎ These are the steps you need to take‎:‎ 1‎.‎ Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system‎.‎ 2‎.‎ Check whether an access card has been included with the book at a reduced cost If it has‎,‎ it will be on the inside back cover of the book‎.‎ 3‎.‎ If you have a course ID but no access code‎,‎ you can benefit from MyManagementLabLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyManagementLabLab ‎(‎ISBN‎:‎9781292060378‎)‎ 4‎.‎ If your lecturer is using the MyLab and you would like to purchase the product‎.‎‎.‎‎.‎Go to www‎.‎mymanagementlab‎.‎com to buy access to this interactive study programme‎.‎ For educator access‎,‎ contact your Pearson representative‎.‎ To find out who your Pearson representative is‎,‎ visit www‎.‎pearsoned‎.‎co‎.‎uk/replocator