Regularly considered to be the cap‎-stone course on any business or management degree‎,‎ strategy has developed into a wide‎-ranging and sometimes overwhelming field of study‎.‎ However‎,‎ in recent years the theory of strategy has come under increasing scrutiny for its perceived failures and detachment from real world practice‎.‎ With an engaging and conversational tone‎,‎ this new concise textbook offers an accessible and timely review of the theory and practice of strategic management‎,‎ explored from a more critical perspective‎.‎ In a refreshing change from much of the literature‎,‎ Richard Godfrey takes a wider view of strategy‎,‎ incorporating insights from the worlds of sociology‎,‎ psychology and history to highlight the complexity and plurality at the heart of the discipline‎.‎ The book also incorporates a number of extensive case studies on contemporary business strategy from the likes of Apple‎,‎ Nike‎,‎ Zara and IKEA‎.‎ Written for both an undergraduate and postgraduate audience‎,‎ the book challenges a number of underlying assumption and beliefs about strategy and seeks to add clarity and context to the field‎.‎