This book features international authors discussing the role of entrepreneurship and innovation in the sports context‎.‎ It focuses on topics such as the role of entrepreneurial marketing in sport‎,‎ how technological innovation has changed the way sport is played and viewed‎,‎ the globalization of sport as a product and service‎,‎ the new types of sports that have emerged‎,‎ athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries‎.‎ The main themes of the book include‎:‎ 1‎)‎ the development of sport entrepreneurship and innovation‎,‎ 2‎)‎ entrepreneurship and sport‎,‎ 3‎)‎ innovation in sport‎,‎ 4‎)‎ internationalization and entrepreneurial behavior in sport‎,‎ 5‎)‎ entrepreneurial sport marketing‎,‎ 6‎)‎ sport in entrepreneurial universities and 7‎)‎ the future for sport entrepreneurship and innovation‎.‎ This interdisciplinary book will appeal to entrepreneurship‎,‎ innovation and sport management scholars‎,‎ students and practitioners‎.‎

• Author‎:‎ Vanessa Ratten‎,‎ Joao J‎.‎ Ferreira
• Publisher‎:‎ Routledge
• ISBN‎:‎ 9781138941748