This book demonstrates how‎,‎ through the proper use of metaphors‎,‎ anyone can become a better leader‎,‎ align his or her team with their values‎,‎ and lead them to success‎.‎ Metaphors can activate vision and mission statements‎,‎ enliven goals and objectives‎,‎ and literally align every aspect of an organization in the direction it needs to go‎.‎ In SPeak Performance‎,‎ Jim Walz‎,‎ Ph‎.‎D‎.‎‎,‎ shares his proprietary method of developing metaphors for use by any leader of people‎,‎ whether the manager of a department or the CEO of an entire organization‎.‎ Walz‎'‎s Metaformation is a four‎-step process‎:‎ Metaframing‎:‎ Using attributes to structure metaphors‎;‎ Metamining‎:‎ Identifying the elements of a metaphor ‎(‎Deconstruction‎)‎‎;‎ Metaforming‎:‎ Combining these elements to build new metaphors ‎(‎Reconstruction & Innovation‎)‎‎;‎ and Metaplying‎:‎ Applying these new metaphors to transform the way we lead our organizations ‎(‎Application‎)‎‎.‎ The knowledge gained from the principles in this book will help leaders develop stronger vision and mission statements that are action oriented‎.‎ It provides a schematic to organize goals and objectives that are relevant and focused on accomplishing the leader‎'‎s vision‎.‎ Organizations are transformed in the way they do business and find the ability to compete in a global marketplace more effectively than ever before‎.‎