When we noticed that our makeup artists use matte eye shadows as brow powder and liner on shoots in our L‎.‎A‎.‎ photo studio‎,‎ we knew we had to create a do‎-it‎-all formula just for eyes‎.‎

Each shade in this matte collection is a multitasker—from stay‎-put shadows that double as liner to brow powders that also work as shadows‎.‎ And to make it even more versatile‎,‎ each ultra‎-silky‎,‎ richly pigmented shade can also be used wet for a more intense effect‎.‎