Since being introduced in the 19th century‎,‎ when they were considered the bastard cousins of more refined serif types‎,‎ slab serif typefaces have become ubiquitous‎.‎ Prized for their bold visual impact and versatility‎,‎ they are used on a broad variety of demonstrative communications‎,‎ from posters and newspapers to product packaging‎.‎ In 1931‎,‎ Morris Fuller Benton created the Stymie typeface‎,‎ a reworking of a slab serif type popular in Europe at that time‎:‎ Memphis‎.‎ The IBM logo is one of the most famous slab serif marks‎:‎ it began as Stymie and was refined by Paul Rand‎.‎ Slabs come in many iterations and are recognized as a face with many characters ‎- and nationalities‎.‎ Following the cult typography volumes Scripts‎,‎ Shadow Type and Stencil Type‎,‎ this new volume artfully selects classic examples to present fresh and unexpected typographic ideas‎.‎ The authors employ their decades of combined experience as art directors to present hundreds of wonderful examples in a visual resource that will delight and inspire today‎'‎s designers‎.‎

• Author‎:‎ Louise Fili‎,‎ Steven Heller
• Publisher‎:‎ Thames & Hudson
• ISBN‎:‎ 9780500518496