What it is: A silky, long-lasting lip stain that keeps lips covered with bold color from AM to PM—no need to reapply or touch up throughout the day. What it does: This bestselling, high-coverage lip color glides on smooth and transforms from a creamy texture into a silky, lightweight stain. Infused with avocado oil, the long-lasting formula delivers rich color that feels comfortable, is never sticky, and won’t dry out lips. Bonus: The options are (nearly) limitless! This stain comes in matte and satin finishes, and a wide range of richly-pigmented colors.