A slim‎,‎ engaging volume that mixes mini lessons on such subjects as thixotropic fluids‎-‎-think house paint and ballpoint pen ink‎,‎ both of which flow when someone applies pressure to them but gel when left alone‎-‎-with anecdotes from the author‎'‎s adventurous life‎.‎‎.‎‎.‎Readers come away from the book with a renewed appreciation for the complexity of such everyday substances as champagne‎,‎ rubber and toothpaste‎.‎ ‎-‎- Sandra Upson and Anna Kuchment Scientific American 20120323 Mitov has a light touch‎,‎ writing like the hip‎,‎ pop‎-culture‎-loving‎,‎ corduroy‎-jacket‎-wearing chemistry teacher that you always wanted but never had‎.‎ ‎-‎- Aaron Leitko Washington Post 20120410 Champagne bubbles‎,‎ mayonnaise‎,‎ rubber‎,‎ blood and sand are part of the eclectic mix of materials explored in Sensitive Matter‎.‎‎.‎‎.‎Mitov applies his vivid imagination to explaining how soft materials respond to disturbances‎.‎‎.‎‎.‎It is a quirky and fun introduction to this practical‎,‎ complex field‎.‎ ‎-‎- Rosamund Daw Nature 20120701