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سعر ومواصفات Generic Seizing the White Space : Business Model Innovation for Growth and Renewal

  • أفضل سعر لـ Generic Seizing the White Space : Business Model Innovation for Growth and Renewal by جوميا فى مصر هو 481 ج.م.
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المواصفات الفنية

SKU:JU030BKAJ68CNAFAMZ
المؤلف:Mark W Johnson
الموديل:9781422124819

وصف جوميا

  • Format‎:‎ Hardback
  • Number of Pages‎:‎ 240 pages
  • Dimensions‎:‎ 156 x 234 x 28mm
  • Weight‎:‎ 439.98g
  • Publication date‎:‎ 22 Feb 2010
  • Publisher‎:‎ Harvard Business Review Press

Business model innovation is the key to unlocking transformational growth‎-‎-but few executives know how to apply it to their businesses‎.‎ In Seizing the White Space‎,‎ Mark Johnson gives them the playbook‎.‎ Leaving the rhetoric to others‎,‎ Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work‎.‎ In a series of in‎-depth case studies‎,‎ he goes on to vividly illustrate how companies are using innovative business models to seize their white space and achieve transformational growth by fulfilling unmet customer needs in their current markets‎;‎ serving entirely new customers and creating new markets‎;‎ and responding to tectonic shifts in market demand‎,‎ government policy‎,‎ and technologies that affect entire industries‎.‎ He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise‎,‎ while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown‎.‎ Business model innovators have reshaped entire sectors‎-‎-including retail‎,‎ aviation‎,‎ and media‎-‎-and redistributed billions of dollars of value‎.‎ With road‎-tested frameworks‎,‎ analytics‎,‎ and diagnostics‎,‎ this book gives executives everything they need to reshape their businesses and achieve transformative growth‎.‎

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