American Tourister‎,‎ Inc‎.‎‎,‎ is one of the oldest and best‎-known luggage brands in the United States‎.‎ Its commitment to selling durable and affordable luggage‎,‎ which began with the company‎'‎s founding in the 1930s‎,‎ continued into the 1990s‎.‎ Despite several changes in parent companies in the 1970s‎,‎ 1980s‎,‎ and 1990s‎,‎ American Tourister retained its brand recognition with the public‎,‎ particularly through its association with luggage‎-abusing gorillas featured in its famous advertising campaign‎.‎In 1993‎,‎ American Tourister was acquired by Samsonite International‎,‎ which manufacture and guarantee all of its products globally‎.‎