‎'‎Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail‎:‎ from understanding the consumer and purchasing of the product through to store layout and communications‎.‎ The writing style is easy to follow‎,‎ and the text is supported by diagrams and case studies which enhance understanding and learning‎.‎ I would recommend this book to anyone who wants to learn more about the retail business‎.‎‎'‎ Nicole Dunlop‎,‎ Course Director‎,‎ London College of Fashion‎,‎ UK Retail Marketing offers a contemporary approach that combines retail marketing theory‎,‎ current retail management practice and international examples‎.‎ It begins by looking at the nature of retailing as an activity and then introduces retail marketing‎,‎ followed by a discussion of consumer behaviour‎,‎ the retail marketing mix‎,‎ and other important issues such as location strategies‎,‎ branding and ethics‎.‎ The authors and expert contributors take an integrated approach to explaining the process of internationalisation‎,‎ and the inclusion of international examples reinforces this approach‎.‎ The book is ideal for undergraduate and postgraduate students taking courses in retailing‎,‎ as well as those studying for marketing and business degrees where retail marketing is a core module‎.‎ The blend of retail theory‎,‎ practice and live examples will also be of interest to practitioners in retailing and related industries‎.‎ Key features * Case studies and seminar discussion questions in every chapter * Chapters and vignettes by expert contributors with a combination of academic and industry experience * Retail practitioner cases which emphasise practical aspects as well as key theories in retail marketing * New models that help to visualise interactions between marketing environments‎,‎ retail marketing management decisions‎,‎ and shopper behaviour * Related online materials‎,‎ including powerpoint slides About the authors Helen Goworek lectures in the School of Management at the University of Leicester‎,‎ where she teaches postgraduate modules in marketing‎,‎ including ‎'‎B2B Marketing and Supply Chain Management‎'‎‎.‎ She is the author of two previous books about the fashion business‎,‎ in addition to journal articles focusing on fashion buying and sustainability‎.‎ Dr Peter McGoldrick has held four professorial posts in retailing‎,‎ and is currently at the University of Manchester‎,‎ UK‎.‎ He has published several books and over 150 research papers and articles‎,‎ which have appeared in the Journal of Retailing and Harvard Business Review‎,‎ among others‎.‎ Best Paper awards include those at the World Marketing Congress and the 2014 Academy of Marketing Science‎.‎