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سعر ومواصفات Generic Reputation Management

  • أفضل سعر لـ Generic Reputation Management by جوميا فى مصر هو 850 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع الاليكترونى
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • تباع المنتجات المماثلة لـ Generic Reputation Management فى أمازون, دبى فون, جوميا, نون مع اسعار تبدأ من 6,050 ج.م.
  • أول ظهور لهذا المنتج كان فى مارس 23, 2016
  • من بين المنتجات المماثلة لـ Generic Reputation Management أرخص سعر هو 50 ج.م. من دبى فون

المواصفات الفنية

SKU:JU030BKAJ6AENAFAMZ
المؤلف:John Doorley‎,‎ Helio Garcia
الموديل:9780415801850

منتجات مماثلة

متجر

طرق الدفع

مدة التوصيل

تكلفة التوصيل

وصف جوميا

  • Format‎:‎ Paperback
  • Number of Pages‎:‎ 456 pages
  • Dimensions‎:‎ 177.8 x 248.92 x 25.4mm
  • Weight‎:‎ 771.1g
  • Publication date‎:‎ 08 Dec 2010
  • Publisher‎:‎ Taylor and Francis Ltd

Reputation management is the most important theme in public relations and corporate communication today‎.‎ John Doorley and Helio Fred Garcia argue that most CEOs don‎'‎t actually pay much heed to reputation and this is to their peril‎.‎ This book is a how‎-to guide for professionals and students in public relations and corporate communication‎,‎ as well as for CEOs and other leaders‎.‎ It rests on the premise that reputation can be measured‎,‎ monitored‎,‎ and managed‎.‎ Organized by corporate communication units ‎(‎media relations‎,‎ employee communication‎,‎ government relations‎,‎ and investor relations‎,‎ for example‎)‎‎,‎ the book provides a field‎-tested guide to corporate reputation problems such as leaked memos‎,‎ unfair treatment by the press‎,‎ and negative rumors ‎- and it is this rare book that focuses on practical solutions‎.‎ Each chapter is fleshed out with real‎-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds‎.‎ This new edition features new and updated examples throughtout‎,‎ two new chapters on social media and public relations consulting‎,‎ a new textbox feature in each chapter relating key communication theories to the practice of public relations and corporate communication‎,‎ expanded coverage of global issues‎,‎ and a new Companion Website at‎:‎ www‎.‎routledge‎.‎com/textbooks/doorley‎,‎ featuring lecture materials for instructors and extensive learning resources for students and professionals‎.‎

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