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Relationship Marketing: Exploring Relational Strategies in Marketing

362 ج.م.

* Number Of Pages 320 * Publisher FT PrenticeHall * Copyright 2011 * Edition 4th Revised Edition Edition Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice‎,‎ by critically reviewing and analysing what has been described as ‎'‎marketing‎'‎s new paradigm‎'‎‎.‎ Established as the ... المزيد عند جوميا

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  • أفضل سعر لـ Relationship Marketing: Exploring Relational Strategies in Marketing من جوميا فى مصر هو 362 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع البديل
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • أول ظهور لهذا المنتج كان فى نوفمبر 11, 2014

المواصفات الفنية

SKU:JU030BKAEIPYNAFAMZ
Model:9780273737780
Color:Multi-Color
Author:John Egan

وصف جوميا

  • Number Of Pages 320
  • Publisher FT PrenticeHall
  • Copyright 2011
  • Edition 4th Revised Edition Edition

Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice‎,‎ by critically reviewing and analysing what has been described as ‎'‎marketing‎'‎s new paradigm‎'‎‎.‎ Established as the key text in the area‎,‎ the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject‎.‎ It retains its informed coverage of the most recent and important literature‎,‎ as well as clearly organising and structuring the book around its core themes‎.‎ The new edition includes a wide range of examples to illuminate the real world relevance of concepts‎.‎ In addition‎,‎ overviews and summaries add clarity and help consolidate understanding‎.‎ A complete package of supplements is available to assist students and instructors in using this book‎.‎ Visit www‎.‎pearsoned‎.‎co‎.‎uk/egan to find an Instructor‎'‎s Manual‎,‎ PowerPoint slides‎,‎ and links to other useful sites‎.‎ This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing‎,‎ Customer Services‎,‎ and Marketing Communications‎.‎ It is core reading for the CIM Level 4 module on Stakeholder Marketing‎'‎‎.‎

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