Genuine ecotourism can have many positve impacts‎,‎ particularly the conservation of biodiversity and cultural heritage and the creation of economic opportunities for local communities‎.‎ While promoting these‎,‎ it aims to eleminate negative impacts such as environmental degradation‎,‎ cultural commoditisation and playground effects‎.‎ Unfortunately‎,‎ the concept is broadly misunderstood and its true definition is widely debated‎.‎ It is often used as a marketing tool‎,‎ with some operators taking advantage of the ecotourism label to attract more business while behaving in environmentally irresponsible ways‎.‎ This book considers the important topic of quality control and accreditation in ecotourism‎,‎ describing the mechanisms that can be implemented to ensure quality in all aspects of the industry‎,‎ namely protected areas‎,‎ businesses‎,‎ producs and tour guides‎.‎