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Public Relations:Strategies and Tactics: United States Edition

303 ج.م.
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* Number Of Pages 624 * Publisher Pearson * Copyright 2011 * Edition 10 Edition A new Chapter 16‎,‎ “Meetings and Events‎,‎” gives students practical advice and checklis... المزيد عند جوميا

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سعر ومواصفات Public Relations:Strategies and Tactics: United States Edition

  • أفضل سعر لـ Public Relations:Strategies and Tactics: United States Edition من جوميا فى مصر هو 303 ج.م.
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    دفع عند الاستلامبطاقة ائتمانيةالدفع البديل
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • أول ظهور لهذا المنتج كان فى نوفمبر 11, 2014

المواصفات الفنية

SKU:JU030BKAEISRNAFAMZ
الموديل:9780205770885
اللون:Multi‎-Color
المؤلف:Dennis Wilcox Glen Cameron

وصف جوميا

  • Number Of Pages 624
  • Publisher Pearson
  • Copyright 2011
  • Edition 10 Edition

A new Chapter 16‎,‎ “Meetings and Events‎,‎” gives students practical advice and checklists for organizing everything from a banquet to a convention and a trade show‎.‎ A new Chapter 13‎,‎ “The Internet and Social Media” succinctly explains how the Internet and social media are used in a variety of public relations programs and campaigns‎.‎ A completely revised and updated Chapter 18‎,‎ “Entertainment‎,‎ Sports‎,‎ and Tourism” explores these major industries and gives students practical information about working in these fields‎.‎ New PR Casebooks feature current issues such as the BP Gulf Coast oil spill‎,‎ Toyota’s car recall‎,‎ Apple’s iPad‎,‎ Tiger Woods‎,‎ healthcare reform‎,‎ Obama’s election‎,‎ Google and Chinese censorship‎,‎ Goldman Sachs and Wall Street‎,‎ and the World Cup of soccer in South Africa‎.‎ Increased coverage about preparing digital materials for mass media prepares students for working to today’s world‎.‎ Updated information and graphics reflecting the contemporary landscape of the profession provide a realistic view to new public relations professionals‎.‎ Included are statistical information on salaries in public relations and which practice areas have the highest compensation‎,‎ the scope of the public relations industry‎,‎ and the activities of practitioners in firms and departments‎.‎ iPad version available‎!‎ Public Relations‎,‎ Strategies and Tactics 10e will be avaialble with MyCommunicationLab in an iPad textbook version‎.‎

مميزات وعيوب Public Relations:Strategies and Tactics: United States Edition

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