هذا المُنتج قد لا يكون متوفراً الآن.

Promotional Screen Industries

383 ج.م.

* Publisher‎:‎ Taylor & Francis Ltd * Copyright‎:‎ 2015 * Language‎:‎ English * ISBN13 ‎:‎ 9780415831666 * Number Of Pages‎:‎ 236 pages * Edition‎:‎ NEW From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared‎,‎ promotional media have ... المزيد عند جوميا

اشتريه من جوميا

تفاصيل المنتج

  • أفضل سعر لـ Promotional Screen Industries من جوميا فى مصر هو 383 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع البديل
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • أول ظهور لهذا المنتج كان فى مارس 20, 2016

المواصفات الفنية

SKU:JU030BKAJEONNAFAMZ
Model:BACCAH - 9780415831666
Main Material:Paperback
Author:Paul Grainge, Catherine Johnson

وصف جوميا

  • Publisher‎:‎ Taylor & Francis Ltd
  • Copyright‎:‎ 2015
  • Language‎:‎ English
  • ISBN13 ‎:‎ 9780415831666
  • Number Of Pages‎:‎ 236 pages
  • Edition‎:‎ NEW
From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared‎,‎ promotional media have become a central part of contemporary screen life‎.‎ Promotional screen industries is the first book to explore the sector responsible for this thriving area of media production‎.‎ In a wide‎-ranging analysis‎,‎ paul grainge and catherine johnson explore the intermediaries ‎- advertising agencies‎,‎ television promotion specialists‎,‎ movie trailer houses‎,‎ digital design companies ‎- that compete and collaborate in the fluid‎,‎ fast‎-moving world of promotional screen work‎.‎ Through interview‎-based fieldwork with companies and practitioners based in the uk‎,‎ us and china‎,‎ promotional screen industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges‎.‎ Outlining how shifts in the digital media environment have unsettled the boundaries of ‎'‎promotion‎'‎ and ‎'‎content‎'‎‎,‎ the authors provide new insight into the sector‎,‎ work‎,‎ strategies and imaginaries of contemporary screen promotion‎.‎ With case studies on mobile communication‎,‎ television‎,‎ film and live events‎,‎ this timely book offers a show more

تقييمات Promotional Screen Industries

  • لا يوجد تقييمات لهذا المُنتج.