Principles of Internet Marketing‎:‎ New Tools and Methods for Web Developers‎,‎ International Edition helps readers understand the ‎"‎why‎"‎ behind the ‎"‎how‎"‎ of Web site development‎.‎ It teaches the importance of the brand and how that relates to Web site development‎,‎ the reasons sites are developed‎,‎ how they build an audience‎,‎ and most importantly‎,‎ how companies use the Web to earn revenue and build recognition among their desired market‎.‎ You will learn the strategies used to drive traffic to a site‎,‎ the tools that are available to keep audiences coming back ‎(‎with a focus on social media tools‎)‎‎,‎ and the role marketing plays in the building a successful Web site‎.‎