Professional quality intensive formula with 40 & more concentrated repair essence Deeply nourishes hair cuticles Reduces loss of hair color and perms with every washCleanses and prepares your hair for conditioning.Pantene Milky Damage Repair Collection has a milky lotion combined with Pro-V science which locks in moisture from root to tip to help repair damage, leaving hair nourished.The Pantene Hair Research Alliance was established in 2012 to take Pantene’s research and development to another level. Partnering Science with Beauty, the Alliance continues to develop stronger solutions for building a more efficient haircare regime. Today, after more than 60 years of development and over 1000 formulations, Pantene’s relentless pursuit for perfection continues to give women all over the world healthier, more nourished hair.