Paco Rabanne launched 1 Million fragrance in 2008 and Lady Million fragrance in 2010. The perfume pair inspired by extravagance, gold and wealth has become very popular.The new fragrant pair of the collection features 1 Million Privé and Lady Million Privé coming out in summer 2016.

1 Million Privé is an oriental - woody fragrance full of contrasts, signed by the perfumer Christophe Raynaud. It opens with blood mandarin and cinnamon, ingredients that marked the original. The heart includes notes of hookah tobacco enriched with myrrh resin. The base is a warm and sensual blend of patchouli and tonka bean absolute.

Models of the campaign are Hana Jirickova and Sean O'Pry. Golden bottles become more intense in Privé, with darker shades of amber.