For undergraduate/graduate-level data mining or data warehousing courses in information systems or operations management departments electives. Taking a multidisciplinary user/manager approach, this text looks at data warehousing technologies necessary to support the business processes of the twenty-first century. Using a balanced professional and conversational approach, it explores the basic concepts of data mining, warehousing, and visualization-with an emphasis on both technical and managerial issues and the implication of these modern emerging technologies on those issues. Data mining and visualization exercises-using an included fully-enabled, but time-limited version of megaputer's polyanalyst and textanalyst data mining and visualization software-give students hands-on experience with real-world applications.