Modern Competitive Strategy‎,‎ 3e ‎,‎ by Gordon Walker‎,‎ provides a concise‎,‎ rigorous‎,‎ and broad synthesis of the theory and empirics of the strategy field‎.‎ The approach is eclectic‎,‎ reflecting the diversity of the discipline‎,‎ drawing on studies in industrial and institutional economics‎,‎ economic and organizational sociology‎,‎ mainstream strategy‎,‎ and finance and marketing when appropriate‎.‎ Both single business and corporate‎-level organizations are covered‎.‎ Ideal for current and budding managers‎,‎ many short cases‎,‎ company examples‎,‎ and practical tools are used to illustrate the concepts‎.‎ The material is appropriate for either a full semester course or a single module in MBA programs‎,‎ advanced undergraduate courses‎,‎ EMBA and executive education classes‎.‎

• Binding‎:‎ Paperback
• Language of Text‎:‎ English
• Publication Year‎:‎ 2009
• Number of Pages‎:‎ 352
• Author‎:‎ Gordon Walker
• Publisher‎:‎ McGraw‎-Hill Inc‎.‎
• ISBN‎:‎ 9780071276337