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سعر ومواصفات Generic Media Economics : Theory and Practice

  • أفضل سعر لـ Generic Media Economics : Theory and Practice by جوميا فى مصر هو 900 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع الاليكترونى
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • تباع المنتجات المماثلة لـ Generic Media Economics : Theory and Practice فى جوميا, أمازون, نون مع اسعار تبدأ من 874 ج.م.
  • أول ظهور لهذا المنتج كان فى أكتوبر 05, 2016
  • من بين المنتجات المماثلة لـ Generic Media Economics : Theory and Practice أرخص سعر هو 273.60 ج.م. من نون

المواصفات الفنية

SKU:JU030BKAJAXINAFAMZ
المؤلف:Alison Alexander‎,‎ James Owers
الموديل:9780805845808

منتجات مماثلة

متجر

طرق الدفع

مدة التوصيل

تكلفة التوصيل

وصف جوميا

  • Format‎:‎ Paperback
  • Number of Pages‎:‎ 312 pages
  • Dimensions‎:‎ 152.4 x 226.06 x 17.78mm
  • Weight‎:‎ 498.95g
  • Publication date‎:‎ 13 Dec 2003
  • Publisher‎:‎ Lawrence Erlbaum Associates Inc

Media Economics‎:‎ Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries‎.‎ This text examines the process of media economics decision making through an exploration of key topics‎,‎ such as industrial restructuring‎,‎ regulatory constraints upon media operations‎,‎ and changing economic value‎,‎ providing key insights into media business activities‎.‎ With the structure and value of media industries changing rapidly and sometimes dramatically‎,‎ this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change‎,‎ offering insight into the processes reproducing contemporary trends in media economics‎.‎ Thoroughly updated in this third edition‎,‎ Media Economics focuses on the primary concerns of media economics‎,‎ the techniques of economic and business analysis‎,‎ and the overall characteristics of the media environment‎;‎ and explores contemporary business practices within specific media industries‎,‎ including newspaper‎,‎ magazine‎,‎ television‎,‎ cable‎,‎ movie‎,‎ radio advertising‎,‎ music‎,‎ and online industries‎.‎ New for this edition are chapters on the advertising‎,‎ book publishing‎,‎ and magazine publishing industries‎.‎ Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors‎,‎ and emphasize both domestic and international businesses‎.‎ Offering a thorough examination of the economic factors and forces concerning the media industries‎,‎ Media Economics is appropriate for use as a course text for advanced media management and economics students‎.‎ It also serves as an indispensable reference for scholars and researchers in media business arenas‎.‎

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