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Marketing Strategy and Competitive Positioning

362 ج.م.

* Number Of Pages 632 * Publisher Prentice Hall * Copyright 2012 * Edition 5th Revised Edition Edition Marketing Strategy and Competitive Positioning 5e deals with the p... المزيد عند جوميا

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  • أفضل سعر لـ Marketing Strategy and Competitive Positioning من جوميا فى مصر هو 362 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع البديل
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • أول ظهور لهذا المنتج كان فى نوفمبر 11, 2014

المواصفات الفنية

SKU:JU030BKAEJ3LNAFAMZ
Model:9780273740933
Color:Multi-Color
Author:Graham Hooley , Brigitte Nicoulaud , Nigel F. Piercy

وصف جوميا

  • Number Of Pages 632
  • Publisher Prentice Hall
  • Copyright 2012
  • Edition 5th Revised Edition Edition

Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy‎.‎ The book focuses on competitive positioning at the heart of marketing strategy and includes in‎-depth discussion of the processes used in marketing to achieve competitive advantage‎.‎ The book is primarily about creating and sustaining superior performance in the marketplace‎.‎ It focuses on the two central issues in marketing strategy formulation the identification of target markets and the creation of a differential advantage‎.‎ In doing that‎,‎ it recognises the emergence of new potential target markets born of the recession and increased concern for climate change‎;‎ and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns‎.‎

تقييمات Marketing Strategy and Competitive Positioning

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