هذا المُنتج قد لا يكون متوفراً الآن.

Marketing: Real People, Real Decisions

362 ج.م.

* Author‎:‎ Michael R‎.‎ Solomon‎,‎ Greg Marshall‎,‎ Elnora Stuart & Bradley Barnes * Publisher‎:‎Pearson * Copyright‎:‎2012 * Language‎:‎ English * ISBN13 ‎:‎9780273758167 * Number Of Pages‎:‎ 660 pages Real People‎,‎ Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions ... المزيد عند جوميا

اشتريه من جوميا

تفاصيل المنتج

  • أفضل سعر لـ Marketing: Real People, Real Decisions من جوميا فى مصر هو 362 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع البديل
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • أول ظهور لهذا المنتج كان فى إبريل 05, 2016

المواصفات الفنية

SKU:JU030BKAKHSQNAFAMZ
Model:BACCAH - 9780273758167
Main Material:Paperback
Author:Michael R. Solomon, Greg Marshall, Elnora Stuart & Bradley Barnes

وصف جوميا

  • Author‎:‎ Michael R‎.‎ Solomon‎,‎ Greg Marshall‎,‎ Elnora Stuart & Bradley Barnes
  • Publisher‎:‎Pearson
  • Copyright‎:‎2012
  • Language‎:‎ English
  • ISBN13 ‎:‎9780273758167
  • Number Of Pages‎:‎ 660 pages
Real People‎,‎ Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day‎.‎ Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product‎,‎ or about how to make a product so irresistible that it flies off store shelves‎.‎ With this book‎,‎ the authors show how marketing can come alive when practiced by real people who make real choices‎.‎ Imagine you are Dr Steve Perry‎,‎ Commercial Director of Visa Europe the world‎'‎s leading electronic payment system and one of the top ten sponsors of the Olympics‎,‎ Para Olympics and FIFA World Cup‎.‎ Visa have developed V PAY which is the first trans European chip and pin payment system and the question facing Dr Steve Perry was‎,‎ how does Visa Europe try to move European banks over to V PAY as the preferred payment card solution‎?‎ Please note that the product you are purchasing does not include MyMarketingLab‎.‎ MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs‎.‎ This title can be supported by MyMarketingLab‎,‎ an online homework and tutorial system designed to test and build your understanding‎.‎ Would you like to use the power of MyMarketingLab to accelerate your learning‎?‎ You need both an access card and a course ID to access MyMarketingLab‎.‎ These are the steps you need to take‎:‎ 1‎.‎ Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system‎.‎ 2‎.‎ Check whether an access card has been included with the book at a reduced cost If it has‎,‎ it will be on the inside back cover of the book‎.‎ 3‎.‎ If you have a course ID but no access code‎,‎ you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab ‎(‎ISBN‎:‎9780273758594‎)‎ 4‎.‎ If your lecturer is using the MyLab and you would like to purchase the product‎.‎‎.‎‎.‎Go to www‎.‎pearsonmylabandmastering‎.‎com/global/mymarketinglab to buy access to this interactive study programme‎.‎ For educator access‎,‎ contact your Pearson representative‎.‎ To find out who your Pearson representative is‎,‎ visit www‎.‎pearsoned‎.‎co‎.‎ uk/replocator

تقييمات Marketing: Real People, Real Decisions

  • لا يوجد تقييمات لهذا المُنتج.