- Format: Paperback
- Number Of Pages: 416 pages
- Dimensions: 208 x 296 x 22mm
- Weight: 938.93g
- Publication date: 30 Aug 2007
- Publisher: Taylor & Francis LtdImprint: Butterworth-Heinemann Ltd
"BH CIM Coursebooks" are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up-to-date with changes in Marketing Planning strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. It is written specially for the Marketing Planning module by the Senior Examiner and Level verifier. This is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.