The eighth edition of Marketing Management‎:‎ A Strategic Decision‎-Making Approach‎,‎ concentrates on marketing decision‎-making‎,‎ rather than mere description of marketing phenomena‎.‎ By providing specific tools and decision frameworks‎,‎ it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small‎.‎ Drawing on its authors‎'‎ wealth of entrepreneurial and executive experience‎,‎ along with their thought‎-leading research‎,‎ the book provides an abundance of real‎-life examples of marketing decisions ‎-‎- both good and not‎-so‎-good ‎-‎- from around the world in companies ranging from entrepreneurial start‎-ups to multi‎-national giants‎.‎ This edition continues to be the most current and internet‎-savvy book available‎,‎ injecting the latest developments in internet‎-based communication and distribution technology into every chapter‎.‎