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Marketing Management : A Relationship Approach

528 ج.م.
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* Publisher‎:‎Pearson * Copyright‎:‎2015 * Language‎:‎ English * ISBN13 ‎:‎9780273778851 * Number Of Pages‎:‎ 720 pages * Edition‎:‎3 Marketing Management‎:‎ A Relati... المزيد عند جوميا

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سعر ومواصفات Marketing Management : A Relationship Approach

  • أفضل سعر لـ Marketing Management : A Relationship Approach من جوميا فى مصر هو 528 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع البديل
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • تباع المنتجات المماثلة لـ Marketing Management : A Relationship Approach فى كتب مصر, جوميا مع اسعار تبدأ من 249.90 ج.م.
  • أول ظهور لهذا المنتج كان فى إبريل 04, 2016
  • من بين المنتجات المماثلة لـ Marketing Management : A Relationship Approach أرخص سعر هو 249.90 ج.م. من كتب مصر

المواصفات الفنية

SKU:JU030BKAKHFCNAFAMZ
الموديل:BACCAH ‎- 9780273778851
الخامة الأساسية:Paperback
المؤلف:Svend Hollensen

وصف جوميا

  • Publisher‎:‎Pearson
  • Copyright‎:‎2015
  • Language‎:‎ English
  • ISBN13 ‎:‎9780273778851
  • Number Of Pages‎:‎ 720 pages
  • Edition‎:‎3
Marketing Management‎:‎ A Relationship Approach‎,‎ Third Edition‎,‎ takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today‎.‎ As globalisation progresses‎,‎ the need for creating and maintaining off‎-line and on‎-line relationships with the company‎'‎s customers‎,‎ suppliers‎,‎ stakeholders and personnel has become increasingly vital in today‎'‎s business environment‎.‎ Now in its third edition‎,‎ this best‎-selling text bridges the gap between relationship marketing and traditional marketing‎,‎ integrating this approach with the process of developing effective marketing plans‎.‎ Drawing on a varied and extensive range of international examples‎,‎ Hollensen demonstrates how companies such as Zalando‎,‎ Spotify‎,‎ Bosch and Hunter Boots make use of relationship marketing theory in order to gain competitive advantage‎.‎ New to this edition‎:‎ * Focus on hot topics such as customer value creation & value capture‎,‎ experiential marketing‎,‎ on‎-line business models‎,‎ smartphone marketing and social media marketing‎,‎ plus a chapter on corporate social responsibility‎,‎ ensure coverage of the latest and most relevant issues in marketing management‎.‎ * New case studies in every chapter plus video cases‎,‎ available on the Companion Website at www‎.‎pearsoned‎.‎co‎.‎uk/hollensen‎,‎ and linked to each part of the book bring the subject matter vividly to life‎.‎ * Striking colour design adds visual interest and helps to illustrate and emphasize key points and concepts‎.‎ Marketing Management‎:‎ A Relationship Approach is invaluable reading for undergraduates studying marketing management in their final year or at postgraduate level and to practitioners and those studying for professional qualifications in marketing management‎.‎ About the author Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations‎.‎ His other Pearson Education books include ‎- among others ‎- Global Marketing‎,‎ Sixth Edition‎,‎ also published in 2014‎.‎

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منتجات مماثلة

منتجمتجرسعرطرق الدفعمدة التوصيلرسوم الشحن والتوصيل

متجر: كتب مصر

سعر: 249.90 ج.م.طرق الدفع:
دفع عند الاستلام
مدة التوصيل: 5-8 أيام رسوم التوصيل: 10 ج.م. اشتريه

متجر: جوميا

سعر: 335 ج.م.طرق الدفع:
دفع عند الاستلامبطاقة ائتمانيةالدفع البديل
مدة التوصيل: 2-5 أيام رسوم التوصيل: 15 ج.م. اشتريه