Praise for Marketing in the Public Sector "Professionally‎,‎ as an academic turned politician‎,‎ this book‎-‎-if published a few years earlier‎-‎-would have made my life much simpler‎.‎ This book lays out‎,‎ in detail with concrete examples‎,‎ how to conduct a grand plan for change‎.‎ Particularly impressive is the application of different marketing principles along each step of the transition process toward establishing an efficient service‎-oriented governmental agency‎.‎" Somkid Jatusripitak‎,‎ Ph‎.‎D‎.‎‎,‎ Deputy Prime Minister and Minister of Commerce‎,‎ Royal Thai Government "This book is filled with insights for people who want to communicate effectively about government programs‎,‎ but it should also be on the bookshelf of any government manager who needs to think creatively about how to improve customer service‎.‎ Every page contains information and ideas that public‎-sector leaders can‎,‎ and should‎,‎ put in their management tool kits‎.‎" Christine O‎.‎ Gregoire‎,‎ Governor‎,‎ Washington State "Increasingly‎,‎ public sector managers have been challenged to ‎'‎do more with less‎.‎‎'‎ Marketing in the Public Sector demonstrates that marketing is not simply another line‎-item expense‎,‎ but rather a set of tools that help public servants allocate resources more effectively and efficiently‎.‎ The book is chock‎-full of real‎-world stories of creative marketers working within diverse organizations‎,‎ all of whom have come to understand that marketing is not simply advertising or persuasion‎,‎ but rather a mindset‎.‎" E‎.‎ Marla Felcher‎,‎ Ph‎.‎D‎.‎‎,‎ Adjunct Lecturer in Public Policy‎,‎ John F‎.‎ Kennedy School of Government‎,‎ Harvard University "Kotler and Lee are teaching governments to motivate by invitation rather than intimidation‎.‎ Instead of complaint and reaction‎,‎ they work to create a culture of contagious cooperation that can replace rulemaking with social consensus‎.‎ This is a practical manual for un‎-clogging hearing rooms‎,‎ cooling tempers‎,‎ and putting government back on the side of the people who pay for it‎.‎" Dave Ross‎,‎ CBS News Commentator "Marketing in the Public Sector provides an excellent planning framework for public sector officers engaged in all levels of marketing and communications‎.‎ Showcasing real‎-world examples‎,‎ it successfully demonstrates the marriage of commercial marketing concepts into public sector practice‎.‎" Dr‎.‎ K Vijaya‎,‎ Director‎,‎ Corporate Marketing & Communications‎,‎ Health Promotion Board‎,‎ Singapore "Public sector organizations are now faced with an urgent need to stand out from the crowd in order to successfully compete for funding‎,‎ talent‎,‎ and influence‎.‎ Philip Kotler and Nancy Lee have written a unique‎,‎ practical‎,‎ and timely book containing comprehensive guidelines and cases that those involved in the marketing of public sector organizations will find absorbing and most useful‎.‎" Paul Temporal‎,‎ Group Managing Director‎,‎ Temporal Brand Consulting‎,‎ Author of Public Sector Branding in Asia "Every day‎,‎ professionals in the public sector deliver thousands of programs and services in increasingly demanding environments‎.‎ This book is a ‎'‎must read‎'‎ and a standard reference for every public servant engaged in public sector marketing and communications‎.‎ Congratulations to Kotler and Lee for creating a book that is both educational and practical‎.‎" Jim Mintz‎,‎ Director‎,‎ Centre of Excellence for Public Sector Marketing *Use time‎-tested marketing principles to increase citizen participation‎,‎ compliance‎,‎ and support *Leverage proven "4Ps" marketing tactics‎:‎ optimize product‎,‎ price‎,‎ place‎,‎ and promotion *Segment your markets‎,‎ reach your clients where they are‎-‎-and satisfy them *Influence positive behavior‎:‎ 12 social marketing principles that work Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies‎.‎ It offers dozens of marketing success stories from agencies of all types‎-‎-from around the world‎-‎-so that you can make a difference in your organization‎.‎ World‎-renowned marketing expert Dr‎.‎ Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen‎-oriented mindset‎.‎ You‎'‎ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency‎,‎ increase utilization of your products and services‎,‎ influence positive public behaviors‎-‎-even increase revenues and decrease operating costs‎.‎ This book offers no‎-nonsense roadmaps on how to create a strong brand identity‎,‎ gather citizen input‎,‎ and evaluate your efforts‎.‎ It presents a step‎-by‎-step model for developing a marketing plan‎,‎ pulling the lessons of the entire book together into one‎,‎ high‎-impact action plan‎.‎ Simply put‎,‎ this book empowers you to build the "high‎-tech‎,‎ high‎-touch" agency of the future‎-‎-and deliver more value for every penny you spend‎.‎