Marketing Green Building Services‎:‎ Strategies for Success presents all the information key decision‎-makers need to respond to the fast‎-growing market for green buildings‎,‎ design and construction services and products‎.‎ Completely updated‎,‎ revised and expanded from the author‎'‎s previous works‎,‎ this book is the one resource you need to succeed in the green building marketplace‎.‎ With a sound grounding in contemporary marketing theory and practice‎,‎ the book assembles hard‎-to‎-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm‎'‎ strengths‎,‎ while shoring up their weaknesses‎.‎ Since most design and construction firms specialize in particular market sectors‎,‎ the book systematically examines the important market segments for green buildings‎.‎ It also presents key business case justifications for green buildings that help architects‎,‎ engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and com‎.‎‎.‎‎.‎