This package contains Armstrong‎,‎ Marketing an Introduction‎,‎ Global Edition 12e and access to MyMarketingLab‎.‎ Important information for students‎:‎ You need both an access code and a course ID to access MyMarketingLab‎.‎ Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system‎.‎ For undergraduate Principles of Marketing courses‎.‎ This best‎-selling‎,‎ brief text introduces marketing through the lens of creating value for customers‎.‎ With engaging real‎-world examples and information‎,‎ Marketing‎:‎ An Introduction shows students how customer value‎-creating it and capturing it‎-drives every effective marketing strategy‎.‎ The Twelfth Edition reflects the latest trends in marketing‎,‎ including new coverage on online‎,‎ social media‎,‎ mobile‎,‎ and other digital technologies‎.‎ This program will provide a better teaching and learning experience‎-for you and your students‎.‎ * Guide Student‎'‎s Learning‎:‎ The text‎'‎s active and integrative "Road to Learning Marketing" presentation helps students learn‎,‎ link‎,‎ and apply major concepts‎.‎ * Encourage Students to Apply Concepts‎:‎ A practical marketing‎-management approach provides in‎-depth‎,‎ real‎-life examples and stories that engage students with basic marketing concepts and bring the marketing journey to life‎.‎ * Cover New Marketing Trends and Technology‎:‎ Every chapter of this edition features revised and expanded discussions on the explosive impact of exciting new marketing technologies‎.‎ * Improve Results‎:‎ MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning‎.‎ This package includes MyMarketingLab‎.‎ MyMarketingLab is an online homework‎,‎ tutorial‎,‎ and assessment product designed to work with your Pearson text to personalize learning and improve results‎.‎ With a wide range of interactive‎,‎ engaging‎,‎ and assignable activities‎,‎ students are encouraged to actively learn and retain tough course concepts‎.‎ Students‎,‎ this title is available with or without MyMarketingLab‎.‎ Contact your instructor for the correct ISBNs‎.‎ Instructors‎,‎ contact your Pearson representative for more information‎.‎ Find out more at www‎.‎pearsonmylabandmastering‎.‎com/global/mymarketinglab‎.‎