The fourth edition of the best seller‎,‎ Market‎-Led Strategic Change‎,‎ confronts the real issues companies face in going to market effectively and profitably‎,‎ including‎:‎ * corporate social responsibility * marketing under siege * dominant customers and much else besides‎.‎ In his witty and direct style‎,‎ Nigel Piercy takes into account state‎-of‎-the‎-art thinking‎,‎ including nine new case studies providing invaluable lessons from global firms‎:‎ * Tata * EMI and the music business * Cloud computing * IBM * BAA * Rover cars * Tesco in the USA * Mittal and global steel * One‎-Laptop‎-Per‎-Child‎.‎ The book confronts the critical issues now faced in strategic marketing‎:‎ * escalating customer demands driving the imperative for superior value * totally integrated marketing to deliver customer value * the diffusion of Internet‎-related issues throughout marketing * managing processes like planning and budgeting to achieve effective implementation At once pragmatic‎,‎ cutting‎-edge and thought‎-provoking‎,‎ Market‎-Led Strategic Change is essential reading for all managers‎,‎ students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century‎.‎ Tutor Resource pack available at www‎.‎textbooks‎.‎elsevier‎.‎com