Professor Christopher Bones is an established thought leader in people‎,‎ organization strategy and change and a widely acclaimed‎,‎ award‎-winning author‎.‎ He has over 30 years‎'‎ experience in senior leadership positions‎,‎ working with companies such as Diageo‎,‎ Cadbury Schweppes and Shell‎.‎ Appointed the first non‎-academic Principal of Henley Business School in 2004‎,‎ he is now Dean Emeritus at Henley and Professor of Creativity and Leadership at Manchester Business School‎.‎ James Hammersley founded Good Growth with Christopher Bones‎,‎ an innovative digital change consultancy‎,‎ whose clients have included Bupa‎,‎ The Open University‎,‎ Barclays Connector and O2 among others‎.‎ Having worked on introducing digital performance to large organizations as a sales specialist he has witnessed first‎-hand the potential of digital to transform how we listen to and respond to customers‎.‎