Lip Couture‎'‎s rich waterproof shades will leave a velvety‎,‎ matte finish that never transfers‎.‎ Experiment with our boldest high pigmented shades ‎-‎- from neutral to solid black‎.‎ With its innovative formula that glides on as liquid and dries matte‎,‎ you are sure to turn heads‎!‎ Care recommendation‎:‎ please note‎,‎ Liquid to matte lipsticks contain a drying agent to deliver the liquid to matte effect‎.‎ To extend the life of  your lippies It is recommended to close tightly after each use‎,‎ keep away from direct sunlight and store in a cool/room temp area‎.‎For best results‎:‎ 

• Exfoliate and moisturize lips 15‎-20 minutes prior to application 
• Wipe off excess moisture on lips 
• Apply a thin clean coat and let dry completely before rubbing lips together‎.‎