OU MAY NOT be familiar with the new Kappa Watches making their debut here at Baselworld‎,‎ but anyone who’s watched sport during the past 36 years will recognise the Omini Logo – a silhouetted man and woman sitting back‎-to‎-back – on the dial‎,‎ and the sportswear brand it belongs to‎.‎

You’ll have seen that logo on the arm of club captain Gianluca Vialli Holding up the trophy as Juventus became Euroean Champions in 1996‎.‎ And beneath the medal ribbons as Carl Lewis took gold fort he USA at the 1983 and 1988 Olympics‎.‎ And you’ll have seen it on footwear‎,‎ kit and accessories if you follow golf‎,‎ fencing‎,‎ football‎,‎ basketball‎,‎ hockey‎,‎ rogby union‎,‎ volleyball‎,‎ skiing or any other of the sports that Kappa supplies‎.‎

So when LC International‎,‎ the Istanbul based company who also make watches for Lee Cooper‎,‎ took over the Kappa licence it was starting with guaranteed global brand recognition‎.‎

The new Kappa collection is aimed at men and women who enjoy an active‎,‎ sporting lifestyle‎.‎ Targeted at markets in North America‎,‎ South Africa‎,‎ Europe‎,‎ the Middle East and the Far East‎,‎ up to 50 models have been launched‎,‎ anda re divided into three all the pieces available are analogue‎,‎ with digital lines to follow‎.‎ These are watches to appeal to anyone seeking a practical‎,‎ well‎-built watch suitable for an active life‎.‎