What it is‎:‎A high‎-pigment‎,‎ full‎-coverage foundation with a matte finish and 24‎-hour wear—now with a new look in a total of 30 shades‎.‎ What it does‎:‎Featuring 30 full‎-coverage‎,‎ matte shades—renamed to include undertones for easier shade selection—Kat Von D‎'‎s bestselling foundation collection has a shade to cover virtually all skin tones‎.‎ From the fairest of the fair to deep‎,‎ rich tones‎,‎ this shade range has you covered with the same‎,‎ 24‎-hour wear and high‎-pigment formula‎,‎ beautifully packaged in a sleek new design‎.‎ With just one light layer‎,‎ the creamy formula corrects discoloration‎,‎ stops shine‎,‎ and hides blemishes‎.‎ Formulated with 21 percent pigment‎,‎ this powerful foundation is loaded with proprietary pigments‎,‎ and an exclusive high‎-tech blend of silicone elastomers and silicone esters to bind the formula so you get total matte coverage that stays waterproof‎,‎ fade‎-proof‎,‎ and transfer‎-resistant all day long‎.‎ What it is formulated WITHOUT‎:‎ ‎- Parabens ‎- Sulfates ‎- Phthalates