What it is‎:‎A high‎-pigment‎,‎ full‎-coverage foundation with a matte finish and 24‎-hour wear‎.‎What it does‎:‎Featuring 30 full‎-coverage‎,‎ matte shades—renamed to include undertones for easier shade selection—Kat Von D‎'‎s bestselling foundation collection has a shade to cover virtually all skintones‎.‎ From the fairest of the fair to deep‎,‎ rich tones‎,‎ this shade range has you covered with the same‎,‎ 24‎-hour wear and high‎-pigment formula‎,‎ beautifully packaged in a sleek new design‎.‎ With just one light layer‎,‎ the creamy formula corrects discoloration‎,‎ stops shine‎,‎ and hides blemishes‎.‎ Formulated with 21 percent pigment‎,‎ this powerful foundation is loaded with proprietary pigments‎,‎ and an exclusive high‎-tech blend of silicone elastomers and silicone esters to bind the formula so you get total matte coverage that stays waterproof‎,‎ fade‎-proof‎,‎ and transfer‎-resistant all day long‎.‎ What it is formulated WITHOUT‎:‎‎- Parabens ‎- Sulfates ‎- Phthalates What else you need to know‎:‎Lock‎-It Foundation‎'‎s innovative airless chamber prevents contamination to protect and maintain the creamy consistency so that every pump delivers a precisely measured‎,‎ fresh dose to flawlessly cover your entire face‎.‎ Prep skin with Lock‎-It Hydrating Primer for more comfortable wear and better application of Lock‎-It Foundation‎.‎ Kat Von D used an antique wax seal as the inspiration for the new Lock‎-It Collection design‎.‎ #VeganAlert‎!‎ Lock‎-It Foundation is completely free of animal‎-derived ingredients‎.‎ ‎"‎I am proud to say that Kat Von D Beauty products are never tested on animals—and never will be‎.‎‎"‎—Kat Von D