Jean Paul Gaultier finally launches his brand new masculine fragrance in September 2011‎.‎ The fragrance is named Kokorico‎,‎ which is the French onomatopoeia for rooster’s cry ‎(‎“Cock‎-a‎-doodle‎-doo” in English‎)‎‎.‎

Created in collaboration with Puig and Firmenich’s perfumers Olivier Cresp and Annick Menardo‎,‎ Kokorico is designed as a powerful and explosive aphrodisiac‎,‎ emphasizing woody and cocoa notes‎.‎ Kokorico represent an olfactory ‎"‎cry‎"‎‎:‎ „the boastful cry of a rooster‎,‎ the conquering cry of a man‎-warrior‎,‎ the cry of a young man filled with pleasure…”

The top of the composition features refreshing fig leaves‎,‎ which provide energy‎,‎ the heart is filled with raw cocoa‎,‎ which stimulates ‎(‎not the artificially sweet kind‎,‎ but a natural extract‎)‎‎,‎ while woody notes of patchouli‎,‎ cedar and vetiver express their masculinity and power‎.‎

Black‎,‎ red and feathers are flamboyant‎,‎ cocky and dramatic elements of inspiration for the package and the campaign design‎.‎ The bottle is shaped like a sculpture of a male head from one side‎,‎ and it looks like a torso from the other perspective‎.‎ The face of the campaign shot by Jean‎-Baptiste Mondino is model Jon Kortajarena‎.‎