It‎'‎s not how good you are‎,‎ it‎'‎s how good you want to be is a handbook of how to succeed in the world ‎- a pocket ‎'‎bible‎'‎ for the talented and timid to make the unthinkable thinkable and the impossible possible‎.‎ The world‎'‎s top advertising guru‎,‎ paul arden‎,‎ offers up his wisdom on issues as diverse as problem solving‎,‎ responding to a brief‎,‎ communicating‎,‎ playing your cards right‎,‎ making mistakes and creativity‎,‎ all notions that can be applied to aspects of modern life‎.‎ This book provides a unique insight into the world of advertising and is a quirky compilation of quotes‎,‎ facts‎,‎ pictures‎,‎ wit and wisdom‎.‎