‎"‎Possessing a rare skill set amongst professional investors and authors‎,‎ Dr‎.‎ Appel has successfully managed to provide readers with the perfect mix of up‎-to‎-date details on the various types and asset classes of ETFs‎,‎ crucial‎,‎ tried‎,‎ and true concepts of risk management‎,‎ and just the right mix of backing historical data to pull it all together‎-all in a ‎"‎user‎-friendly‎"‎ package‎.‎ Upon conclusion of this book‎,‎ readers will have experienced a paradigm shift in the thought process of their own current investment strategies‎.‎ Taking it to the next level and actually implementing the concepts will automatically cause readers to experience a higher level of profitability and consistency‎;‎ one they might never have thought possible from the utilization of concepts in just one small book‎.‎‎"‎ ‎-Deron Wagner‎,‎ Founder and Portfolio Manager‎,‎ MorpheusTrading‎.‎com‎,‎ author‎,‎ Trading ETFs‎:‎ Gaining An Edge With Technical Analysis ‎"‎Today‎,‎ exchange‎-traded funds are the most innovative and rapidly growing investment vehicles‎.‎ Marvin Appel‎'‎s new book provides‎,‎ in a highly readable framework‎,‎ a wealth of information on what they are and‎-more importantly‎-how private and professional investors can use them to build wealth through a simple and easy‎-to‎-implement investment program‎"‎ ‎-C‎.‎ Michael Carty‎,‎ Principal and Chief Investment Officer‎,‎ New Millennium Advisors‎,‎ LLC ‎"‎In the ever‎-expanding complex world of ETFs‎,‎ Marvin Appel has cut through all the fluff and created a one‎-stop guide to not only using them‎,‎ but using them profitably‎.‎ The sections on diversification and the use of relative strength in comparing asset classes are invaluable‎.‎ Individual investors and financial advisors alike will get a significant return on investment by spending time with this book‎"‎ ‎-Bob Kargenian‎,‎ CMT‎,‎ President/Principal‎,‎ TABR Capital Management‎,‎ LLC ETFs offer exceptionally low expenses‎,‎ outstanding performance‎,‎ and unparalleled transparency‎.‎ With more than 200 new ETFs added in just the last year‎,‎ for typical investors‎,‎ the choices are simply overwhelming‎.‎ In this fully updated guidebook‎,‎ renowned ETF expert Dr‎.‎ Marvin Appel cuts through the ETF marketing hype‎,‎ offering a start‎-to‎-finish plan for choosing the right ETFs‎-today‎,‎ and for years to come‎.‎ Appel reveals what ETFs can and can‎'‎t do‎,‎ explains why they‎'‎re not all equally attractive‎,‎ and shows exactly how to use them to beat the market‎.‎ Drawing on objective data and proven‎,‎ backtested strategies‎,‎ Appel shows how to quickly move into the right ETFs at the right time‎,‎ consistently staying on the winning side of major market trends‎.‎ Appel starts by explaining how ETFs work‎,‎ then illuminates every facet of ETF investing‎:‎ quantifying risk and reward‎;‎ increasing investment income‎;‎ deciding when to move into cash‎;‎ and much more‎.‎ This book includes new chapters on commodity ETFs‎,‎ using ETFs for investment income and all new coverage of emerging market ETFs‎.‎ Appel also provides a clear assessment of tax‎-oriented ETF investing‎.‎ From start to finish‎,‎ this book candidly assesses risks‎,‎ costs‎,‎ and rewards‎-helping you become an informed ETF consumer‎,‎ and an exceptionally effective ETF investor‎.‎ *Discover what today‎'‎s newest ETFs can do for you Get the real deal on commodity ETFs‎,‎ emerging market ETFs‎,‎ and more*Use ETFs to invest like the big players Drive down costs‎,‎ and fully leverage diversification‎,‎ Wall Street‎'‎s only ‎"‎free lunch‎"‎*Learn what your investment advisors still won‎'‎t tell you The objective truth about today‎'‎s ETF‎'‎s‎:‎ changing costs‎,‎ risks‎,‎ and opportunities*Build and maintain your ‎"‎one‎-decision‎"‎ portfolio‎-the easy way‎!‎ Profitable investing has never been this simple*Derive even greater profits with proven ‎"‎active‎"‎ strategies Simple allocation strategies you can implement in just minutes