With a fresh‎,‎ streamlined design‎,‎ Introduction to Marketing‎,‎ 9e ‎"‎Takes You There‎"‎‎-‎-helping students and instructors achieve complete marketing success‎-‎-by delivering the best the market has to offer‎:‎ cutting‎-edge coverage‎,‎ powerful teaching and learning tools‎,‎ captivating examples‎,‎ and innovative applications that ensure students not only understand marketing concepts‎,‎ but also know how to effectively apply them to real‎-world practice‎.‎ Packed with choices‎,‎ the book offers unequaled flexibility and exceptional tools to meet a variety learning and teaching styles‎.‎ An online megaresource‎,‎ CengageNOW creates personalized study plans that enable students to identify weak spots and effectively master materials‎.‎ It also allows instructors to easily make and grade assignments‎-‎-and monitor students‎'‎ progress‎.‎ Shot specifically for this textbook‎,‎ an all‎-new video package features fascinating success stories from vibrant companies‎.‎ There are also myriad resources to liven the classroom experience‎.‎ And with the Integrated Learning System‎,‎ all content and supplements are organized by learning objective‎.‎ With its solid reputation‎,‎ engaging writing style‎,‎ and success in a range of teaching environments‎,‎ this thorough‎,‎ midlevel marketing text has broad‎-based appeal among instructors and students alike‎-‎-helping both reach their ultimate marketing destination‎.‎

• Author‎:‎ Charles Lamb‎,‎ Joseph F‎.‎ Hair‎,‎ Carl McDaniel
• Publisher‎:‎ Cengage Learning
• ISBN‎:‎ 9780324544015