International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion‎,‎ food and healthcare‎.‎ The authors provide an accessible and wide‎-ranging outline of the fundamentals of the subject‎,‎ such as trends in retail marketing‎,‎ strategy and logistics‎,‎ and buying and merchandise management within an international perspective‎.‎ Contributions from Europe‎,‎ North America and Asia show the dynamics affecting international retailing through a variety of case‎.‎ Key discussion points are highlighted throughout the text‎,‎ giving a hands‎-on focus‎.‎