To what extent can competition between companies encourage innovations in sustainability that have the potential to solve some of the world‎'‎s major challenges‎?‎ Using a series of case studies‎,‎ this book pits closely related competitors against each other to examine the progress in and obstacles to the evolution of sustainable innovations in energy efficiency‎,‎ solar power‎,‎ electric vehicles and hybrids‎,‎ wind energy‎,‎ healthy eating‎,‎ and agricultural productivity‎.‎ It delves into the efforts of Tesla Motors to bring about a revolution in personal transportation‎,‎ and the challenges Toyota and General Motors ‎(‎GM‎)‎ confront in commercializing hybrids‎.‎ It explores the movement to healthy food by cereal companies General Mills and Kellogg‎'‎s‎,‎ and depicts the battles between Whole Foods and Walmart for the world‎'‎s palate‎.‎ By examining the experiences that particular businesses have had with sustainable innovation‎,‎ this insightful book reflects upon lessons learned and encourages readers to think carefully about the challenges that lie ahead‎.‎