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سعر ومواصفات Generic Impossible to Ignore: Creating Memorable Content to Influence Decisions By Springer

  • أفضل سعر لـ Generic Impossible to Ignore: Creating Memorable Content to Influence Decisions By Springer by جوميا فى مصر هو 528 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع الاليكترونى
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • أول ظهور لهذا المنتج كان فى نوفمبر 13, 2017

المواصفات الفنية

SKU:JU030BK09L60ENAFAMZ

وصف جوميا

  • Category Type‎:‎ Self Help
  • ISBN‎:‎ 9781259584138
  • Author‎:‎ Carmen Simon
  • Publisher‎:‎ Springer
  • Binding‎:‎ Paperback
  • Book Language‎:‎ English
  • A groundbreaking approach to creating memorable messages that are easy to process‎,‎ hard to forget‎,‎ and impossible to ignore‎-using the latest in brain scienceAudiences forget up to 90% of what you communicate‎.‎ How can your employees and customers decide to act on your message if they only remember a tenth of it‎?‎ How do you know which tenth they‎'‎ll remember‎?‎ How will you stay on their minds long enough to spark the action you need‎?‎ Many experts have offered techniques on how to improve your own memory‎,‎ but not how to influence other people‎'‎s memory‎-and impact their decisions‎.‎ Drawing on the latest research in neuroscience and cognitive psychology‎,‎ Carmen Simon‎,‎ PhD‎,‎ reveals how to avoid the hazards of random recall and deliver just the right amount of content‎.‎ No more redundant meetings‎,‎ rambling e‎-mails‎,‎ or anemic presentations‎.‎ In Impossible to Ignore‎,‎ she shows you how to execute a proven three‎-step plan for persuasion‎:‎ 1‎.‎ Create cues that attract attention and connect with your audience‎'‎s needs 2‎.‎ Use memory‎-influencing variables to control what your audience remembers3‎.‎ Turn today‎'‎s intentions into tomorrow‎'‎s actionsThis practical guide is filled with case studies‎,‎ examples‎,‎ and a checklist to help you put the power of cognitive science to work for your business‎.‎ Whether you‎'‎re giving a presentation‎,‎ conducting a meeting‎,‎ delivering training‎,‎ making a sales pitch‎,‎ or creating a marketing campaign‎,‎ these field‎-tested techniques will help you develop content that speaks to people‎'‎s hearts‎,‎ stays in their heads‎,‎ and influences their decisions‎.‎ It‎'‎s not just memorable‎-it‎'‎s Impossible to Ignore‎.‎

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