Hugo Boss launched Hugo Woman‎,‎ the fragrance that marked the late Nineties‎,‎ in 1997‎.‎ The fragrance was launched as a fresh and airy floral‎-fruity‎,‎ available in Eau de Toilette concentration‎.‎ At the end of 2014‎,‎ there comes a new version—Hugo Woman in concentration of Eau de Parfum‎.‎

Hugo Woman is a floral‎,‎ fruity fragrance that allegedly contains an unconventional‎,‎ boyish twist‎.‎ The scent combines unexpected natural ingredients with innovative molecules‎.‎ It is a fusion of traditional feminine and unexpected masculine tones‎,‎ with the aim to redefine women's fragrances to reflect the minimalist glamour of this house‎.‎

The top notes include fruity accords of boysenberry‎,‎ sparkling Italian mandarin and mountain freshness of Himalayan red grass‎.‎ The heart consists of Sambac jasmine‎,‎ black plum‎,‎ iris and spicy black tea‎.‎ The base is warm with amber accords and sandalwood laced with cedar‎.‎

The fragrance is advertised with the slogan ""Your fragrance‎.‎ Your way‎.‎” The face is model Freja Beha Erichsen‎.‎